As the way customers are interacting with businesses has changed in the last decade or so forever, with a real shift in how customers are finding services and products; your business needs to change the way you’re marketing your company, its services and products. However, as a local business, you may be resistant to the marketing style change. As you will see though, in the following article there are great reasons for switching to inbound marketing.
It Produces Better ROI
Inbound marketing is a smarter option for local and small businesses for reaching your target audience and customers. It enables your customers to come to your organisation naturally. When social media marketing, blogging, search engine marketing and other inbound marketing techniques are integrated and properly utilised, it will keep working for you.
Effective inbound marketing can produce new leads and if customers find it especially helpful they will share it with people in their social circles, providing further marketing for your company. You can learn more about this at this Hubspot partner site.
It Helps To Keep The Customers You Currently Have
Unlike other forms of marketing, inbound marketing doesn’t force your company’s services or products down your customer’s throats. It is used to create marketing material that will help them solve a problem or make a choice, by providing them with the appropriate information. As well as bringing you new customers, useful information and content will help you to keep the ones you currently have. For the simple reason that you aren’t constantly promoting or up-selling to them. You are giving them information without using any intrusive sales techniques.
Google (and other search engines) and Customers Both Prefer Inbound Marketing
Search engines are tools designed to enable people/customers to find the specific information they are looking for. People generally don’t want a sales ad and are not looking to be swamped by sales information. People more often than not are looking for solutions to problems. Therefore, you need to give them content that helps them to solve their problems or show how your services and products can solve their problems. without doing this, you are unlikely to achieve the sales you want through search engine results.
Customers Find Business Differently Now
Nowadays, customers are bombarded constantly with information and it is, therefore, becoming increasingly difficult to grab their attention. it is reckoned that you have around 3 to 5 seconds to grab their attention. An advertisement on its own doesn’t cut it anymore. You need to use a more targeted strategy to get customers and inbound marketing is the perfect way to get them at the perfect time – when they are looking for your products or services. It allows them the chance to learn about you in a natural way, with the information they can use to make an educated decision. Your customers aren’t stupid and you should not treat them like they are.
Businesses You Are Competing With Are Already Using It
If the above won’t convince you, you should remember that your main competitors are already using inbound marketing and it is likely they have been for a long time. Avoid missing out on those potential customers and giving them to your rivals, by investing in inbound marketing today.